Big fish seeks small pond.

Steven Ward of Steven Ward Hair has credentials which place him among elite master stylists.

A native North Carolinian, his passion for his art and the development of his skills took him to such places as New Your, Toronto, London and Los Angeles. He styles for many celebrities and also counts Flaunt, Cosmopolitan and Harper's Bazaar among his clients. 

A fresh perspective.

Steven had decided to relax the demands on his professional life and planned a bold move to Wilmington, NC. Seeking a better balance in life — Steven, like some celebrities, felt that Wilmington would suit his needs and allow him the local working environment he was seeking while still allowing him the occasional trips to New York, L.A. and elsewhere.

Plans were drawn for the new construction of a studio and I was enlisted to develop the branding components for this new venture.

Elite, but not too elite.

As you can imagine, the biggest challenge in Steven's brand development was in positioning him at the pinnacle of his craft in maintaining parity with his peers while conveying his accessibility to the local market which he loves.

Through a judicious use of ornamentation, beautiful imagery taking center-stage, careful copywriting and a blog which promotes Steven's local fashion scene and charitable involvements, Steven has continued his success and is enjoying new rewards.  

Steven Ward Hair

stevenwardhair.com


Project(s):

Business Identity
Website
Print Collateral
Blog

Objectives:

Introduce and establish Steven Ward Hair in the local market as special, accessible and valuable in creating the best image for their clients.

Of Note:

It was very cool to get positive celebrity and local feedback in reaction to Steven's new site. It was great to know that it was performing very well at all levels.

The philosophy of Steven Ward Hair is to make each client feel great about the way they present themselves in the most warm and friendly environment imaginable.