Expecting success.

We were approached by Sprint to concept a roll-out for a new product their FonPromotions division was launching — a business card which doubled as a pre-paid phone card.

Branded for subscribing businesses, the card was designed to add value to both the sprint business class channel and their subscribers contacts.

How hard can it be to give away free money?

Sometimes, harder than you'd think. As far as making inroads to executives via a direct mail promotion goes. Anything is a tough sell.

I determined that we could disarm any skepticism using the humor of a the classic "dollar-bill-on-a-string" prank. Using a phony $1,000,000 bill, we brashly claimed "An easier way to get into your customers' wallets!"

A response center is overwhelmed.

The response to this promotion was so great that Sprint needed to quickly staff a second response center to process the new orders.

Additionally, this led to a second promotion which was essentially the same thing in digital form — and a second win for Sprint, their clients and clients' customers.

Sprint

/fonpromotions


Project(s):

Direct Mail
Website
Print Collateral
Web Marketing

Objectives:

Introduce a new product for Sprint to increase their Business Class subscriber base and benefit their existing customers.

Of Note:

I produced every aspect of these projects from concept and design, illustration, copywriting and logistics. I was proud of the work performed by The Handicap Workshop in the assembly of these projects.

"Spike is exuberant and always filled with a contagious creative energy. He has very high expectations of his design work and consistently has great ideas that get noticed.”

-Tyler Galloway
Art Director
D3 / Spur Comunications